Professional Photograhy for Websites

Why is professional photography for websites so important?

During my 20 plus year career handling the marketing for small, medium and large UK businesses, one of the biggest mistakes I observed time and time again, was what I would call ‘Negative Marketing’.

Negative Marketing is what so many businesses do, when they ‘inadvertently’ advertise all the reasons why ‘not to buy’ form them.

Every time you put up a ‘duff image’ of one of your products or services, you are advertising why not to buy from you.

This is because people don’t tend to want to buy ‘duff looking’ products and services.

The leading businesses in each sector don’t do this.  They invest in good quality website photography.  They do this to make sure their products look great online and as the result, they take the Lion’s share of the business.

When my clients first started asking me to help them get their websites performing, the first thing I did was re-shoot all of the dull and out-of-focus photography they had been using.

And then guess what?

Sales conversion increased!

Every single time I improve the photography for one of my clients, sales go up!

It’s not even rocket science.  It should be obvious to everyone!

Take a look at these before and after pictures

My client here is an up-market chocolate manufacturer.  Imagine spending thousands of hours mastering the art of chocolate making and then trying to sell your products with images like this.

But that’s exactly what they were doing when I met them.

Here’s the image I produced for the exact same product

Professional Website Photography Image of Up Market Chololates

Which one do you think will generate the most sales?

Photography for websites

How I work…

  1. With Website Developers, to produce images for their client’s websites
  2. Directly with the client (the business owner or their marketing team) to produce images for their web pages and Blog Posts.

Most of the work is producing images designed to sell their products and services.  However, it can also be, producing images to show ‘how to use’ or ‘maintain’ a product.

If your website photography is holding you back… get in touch today.